Sample Automations · Rental Lead Follow-Up
AppFolio Technical Support & Automation Specialist
How I handle apartment leads from Zillow and Apartments.com: AppFolio's built-in Lead Nurturing workflow, plus a thorough, triggered follow-up system in GoHighLevel with ready-to-use message scripts — texts, emails, and a phone/voicemail script.
Beyond the built-in builders, I use Claude with MCP to connect AppFolio, GoHighLevel, RingCentral, Zillow and Apartments.com to AI agents that auto-qualify leads, draft replies, and sync data across tools.
01 · AppFolio · Built-in
AppFolio's native workflow: a 5-touch drip with timed pauses and six switch paths that pull a lead out the moment they apply, reply, get a manual touch, or go inactive. Customizable, but limited to AppFolio's built-in steps.
02 · GoHighLevel · My custom build
A thorough, triggered follow-up sequence I build in GoHighLevel. Every node below is a ready-to-use message: 60-second speed-to-lead, a multi-day cadence with a phone + voicemail script, tour reminders, post-tour apply nudges, and long-term nurture. It auto-stops the moment a lead replies, books, or applies. Highlighted {{fields}} and [placeholders] fill in automatically.
03 · Bonus · Operations
Same approach applied to maintenance: triage, dispatch, and close, with parallel exits.
Stack